Direction A · Precision Biotech
The mark.
Every dimension derives from R, the hexagon's circumradius. Nothing is sized independently, so the mark cannot drift out of proportion. It is never redrawn by eye, only placed.
Lockups
NuePharmaHEALTH
NuePharmaHEALTH
NuePharmaHEALTH
HEALTH is always set in the monospace at roughly 0.30 of the cap height of NuePharma, tracked to +0.26em. It is a secondary word by construction and is never set at equal weight or size.
Size behaviour
The tick ring is the first thing to fail as size drops: the gaps close and the mark reads as a blob. That is the only reason the simplified variant exists. It is not a stylistic alternative and is never used above 24px where the full mark fits.
Top row: full mark. Bottom row: simplified.